Structural Equation Modeling Analyse Research Paper

Structural Equation Modeling Analyse - Research Paper Example That is, the dependent variable should be predicted by the independent variable. Model 1 covariance results show the following relationship: With the covariance expression and the derived value of a, a manual approach to the equation system gives the confirmatory and exploratory factor analysis model or structural part. The resulting equation shows the possible causal dependent factors between the exogenous and endogenous variables. The bootstrapped samples in Model 1 indicates a possible trend of multivariate function for the fit as the parameter value approaches zero. There is also the possibility of deriving sample distributions for parameter estimates from the entire samples bootstrapped. In the analysis of the covariance matrix indicated in the diagram above, deriving the solution for g considers the use of g2. The arising systematic equations during the setting of corresponding elements for sample covariance gives the following results: The equation above gives either a positive, or negative value. There are no any other equation that can provide the sign choice given for the resulting parameters of the covariance matrix functions. By using the square root of the value of g2, g will approximately be 2.05. Plugging the new value of g systematically into the equation, the resulting equation sets of parameter approximations are: Looking at the 2 models, bootstrapped samples of Model 2 possess the capacity to yield the two solution types requires for parameter estimates. That is, the loading signs are different. Generally, relative frequency of both solutions are determined by factors such as start values of SEM software, covariance sign, covariance strength, score distribution shape of parent sample, and sample size. Estimates for the loading parameter should be bimodal since there is the presence of 2 global minima for their multivariate fit

Patient`s Laws Essay Example for Free

Patient`s Laws Essay Patients should feel at ease when giving personal information to their physician or nurse (Burkle Cascino, 2011). Patients may resist offering pertinent information if they feel their confidence may be betrayed. Confidentiality can only be broken when it involves a gunshot wound, injuries resulting from child abuse or an infectious disease, which would put the community at risk. Such is the case presented in Nathanson’s article titled: â€Å"Betraying trust or providing good care? When is it okay to break confidentiality?† (2000). The article addresses an ethical dilemma presented in an episode of NBC’s ER. Nurse Carol Hathaway promises two reluctant teenage patients who are seeking care, that anything they tell her will remain confidential, even from their parents and anyone else. Agreeable to this, the girls divulge they have been sexually active with multiple partners and suspect they have been exposed to a sexually transmitted disease (STD). Tests were performed on the teenager for STD’s and receive Pap tests to detect any cervical abnormalities. The test results confirm, Andrea, is positive for the human papillomavirus (HPV) and cervical cancer. Promising Andrea confidentiality, Nurse Hathaway knows she must break the promise or potentially endanger herself and the community. Nurse Hathaway is faced with ethical consequences if she breaks confidentiality with her patient. Of these consequences are reluctance to disclose pertinent information, feelings of betrayal, enraged parents, disrespect of staff members, job termination, demeaned hospital reputation, poor school reputation, and a non supportive bureaucratic and legal system (Burkhardt Nathaniel, 2008). Nurses are fearful of these ethical implications, which keep them from disclosing important information, which can have disastrous results (Griffith, 2008). Deontology best describes Nurse Hathaway’s ethical framework when she finds it necessary to break Andrea’s confidentiality. The deontology theory is based on the concept that a person adheres to what is right and wrong in their actions and thoughts rather than the consequences (Purtilo Doherty, 2011). Since this has become a public issue she is compelled to fulfill her duty by courageously choosing to bring the situation out in the open. Her reasoning for informing Andrea’s parents and school would ensure the appropriate course of treatment and avoiding further injury for the teen and society. Even though Nathanson says  there is no advantage in notifying the school of Andrea’s sexual involvement with multiple partners, Nurse Hathaway chose to do so. By doing this, Andrea attempts to take her life when she finds out the school is aware of her situation. There are several ethical decision-making models to choose from but the best would be Uustal’s model to handle this particular situation. Uustal proposes a nine-step method to direct one toward making an ethical decision. This model follows the nursing process and also includes and explanation of values when using and ethical decision-making model. Step 1) those implicated in the dilemma are the teenage girls, their parents, the students at the school and Nurse Hathaway. Whether or not to inform the school of the sexual behavior of the girls and of Andrea’s diagnosis is the ethical dilemma at hand. Step 2) without giving specific information about the girls, the school needs to be aware of the student’s sexual conduct with multiple partners. Step 3) the spread of HPV and the concern for the protection of the community from STD’s related to promiscuous sex are the issues related to the situation. A resolution to the dilemma would to inform the school of the concern for the sexual behavior of the students. Step 5) with good intentions, Nurse Hathaway notifies the school of the girl’s activities but should not kept their identities anonymous and only discussed her concern for the students in general about their participation in multiple sex partners. Step 5) implementing education in the school regarding the risks, treatments and prevention of STD’s would follow. Step 6) the main priority should have been informing the school of the promiscuity among the students rather than of the two teens in question and Andrea’s new found diagnosis. Step 7) Nurse Hathaway should have only discussed her concern for sex with multiple partners between the students. Step 8 and 9) if Nurse Hathaway had followed th is model, education could have occurred, the school would have been protected and Andrea’s privacy would have been respected. This particular model allows for the analysis of various options to sensitive, ethical dilemmas. An ethics committee consists of of representatives from different fields in and outside of health care as well as professionals, lawyer, clergyman, etc., from the community. With different perspectives, experiences, and educational backgrounds the committee can have a well-rounded discussion and provide suggestions proposed to advocate for the rights of patients and foster mutual decision  making in the event of an ethical dilemma. When conflicting moral claims are presented, the ethics committee can suggest an unbiased approach to solving the ethical dilemma (Burkhardt Nathaniel, 2008). Consulting with an ethics committee would have been in Nurse Hathaway’s best interest before deciding to break confidentiality. Had she not divulged pertinent information about Andrea to her school, Andrea most likely would not have attempted suicide. In conclusion, as nurses we are confronted with ethical dilemmas pertaining to upholding confidentiality in our day-to-day practice. Ethical decisions should not be taken lightly and treated exclusively with sensitivity for our patients and the public. Making the wrong decision could cost us the trust we build with out patients and community and our job. Burkhardt, M. A., Nathaniel, A. K. (2008). Ethics issues in contemporary nursing (3rd ed.). Clifton Park, NY: Delmar Cengage Learning. Burkle, C. M., Cascino, G. D. (2011, December). Medicine and the media: Balancing the public’s right to know with the privacy of the patient. Mayo Clinic Proceedings, 86(12), 1192-1196. Ethical decision-making lecture [Module 3 lecture]. Retrieved from Grand Canyon University: http://my.gcu.edu. Griffith, R. (2008). Patient confidentiality: rights and duties of nurse prescribers. Nurse Prescribing, 6(2), 116-120. Purtilo, R. B., Doherty, R. B. (2011). Ethical dimensions in the health professions (5th ed.). St. Louis, MO: Elsevier.

Lincoln :: essays research papers

Abraham Lincoln (pronounced linken) (February 12, 1809 – April 15, 1865), sometimes called Abe Lincoln and nicknamed Honest Abe, the Rail Splitter and the Great Emancipator, was the 16th President of the United States (1861–1865), and the first president from the Republican Party. Lincoln staunchly opposed the expansion of slavery into federal territories, and his victory in the 1860 presidential election further polarized the nation. Before his inauguration in March of 1861, seven Southern slave states seceded1 from the United States, formed the Confederate States of America, and took control of U.S. forts and other properties within their boundaries. These events soon led to the American Civil War. Lincoln was a master politician who emerged as a wartime leader skilled at balancing competing considerations and at getting rival groups to work together toward a common goal. He personally directed the war effort, which ultimately led the Union forces to victory over the seceding Confederacy. His leadership qualities were evident in his diplomatic handling of the border slave states at the beginning of the fighting, in his defeat of a congressional attempt to reorganize his cabinet in 1862, in his many speeches and writings which helped mobilize and inspire the North, and in his defusing of the peace issue in the 1864 presidential campaign. He is criticised by some for issuing executive orders suspending habeas corpus, imprisoning opposing government officials, and ordering the arrest of several publishers. Lincoln had a lasting influence on U.S. political and social institutions. The most important may have been setting the precedent for greater centralization of powers in the federal government and a weakening of the powers of the individual state governments, although this is disputed as the federal government reverted to its customary weakness after Reconstruction and the modern administrative state would only emerge with the New Deal some seventy years later. Lincoln was also the president who declared Thanksgiving as a national holiday, established the U.S. Department of Agriculture (though not as a Cabinet-level department), revived national banking and banks, and admitted West Virginia and Nevada as states. He also encouraged efforts to expand white settlement in western North America, signing the Homestead Act (1862).

Clothes of the future Essay

With this new time and age of technological advancements, the manufacturing of smart clothes has brought about a textile revolution. This involves the integration of electronic components and Nano-technology within fabrics and fibres resulting in the birth of intelligent fabrics possessing specific properties. Smart materials are capable of ‘thinking’ and ‘acting’ by sensing the conditions of the immediate environment. These are sensitive to the wearer’s body conditions (sweating & trembling), temperature requirements & stability and their movements. Classification of Smart Textiles: Passive Smart Textiles- These can only sense the environment conditions or stimuli, and hence are also known as 1st Generation Smart Textiles. Active Smart Textiles-These 2nd Generation Smart Textiles have both sensors and actuators. The actuators act upon the signal or stimuli detected either directly or from a central control unit. They are chameleonic, water resistant, shape memory, vapor absorbing, heat evolving fabrics or electrically heated suits. Ultra Smart Textiles- These are the 3rd Generation very Smart Textiles which can sense, react, and adopt themselves to the environment conditions and stimuli. Applications of Smart Textile can be very interesting to know. The usage of Smart textiles range from protective wear, sports, medical and fashion to clothes having anti stress properties. Functional Textiles† are designed to serve a specific purpose having added features. Therefore, we now have fabrics that protect against U.V Radiation and anti-bacterial products. Fibres designed with moisture management systems help in quick evaporation of sweat & perspiration. Similarly, there are Reflective Textiles used for preparing safety garments. Some interesting examples of such extraordinary Functional Textiles used today are: The jacket that can see: This technology boasts the development of GPSoverIP Jacket which has an inbuilt mobile phone, an mp3 player at the same time containing features for locating people. The person wearing this jacket can be easily located within buildings with its’ inbuilt tracking system that works just like a GPS. The Smart Bra: Developed by Wallace et al at the University of Wollongong, the Smart Bra can change its properties according to the breast movement, i.e. it can tighten, loosen the straps,  stiffen or relax its’ cups to adjust the breast motion, preventing breast pain and sag. This bra is essentially useful for women who are active in sports. Fitness component inside sports underwear: This technology, again is very useful for athletes as it incorporates ‘beat clip’ i.e., a fitness component with a mobile radio connection sewn into sports underwear. It then displays on a mobile phone, the wearers’ fitness conditions such as heart rate signals. Fabric protection against mobile phone radiation: a German engineered fabric using special yarns called ‘eBlocker’ is being incorporated into the inner pockets of jackets, which absorbs almost 100% of radiation emanating from mobile phones without affecting the functioning of the mobile phone in any way. Sensory baby vest: A team of researchers have improvised a special vest for babies .This special vest has sensors attached to it that help in constant monitoring of the baby’s’ vital organs such as heart, lungs ,skin and at the same time detects body temperature. The sensors are attached such that they, in no way, disturb the baby while it is asleep. Light Emitting: Luminex is a new fabric (non reflective) that can emit light. They are optical capable of illuminating themselves in darkened situations. Developing Future U.S. Soldier Uniforms: DuPont in alliance with Massachusetts Institute of Technology (MIT) attempts to develop materials that would help equip the U.S. soldier of the future with uniforms and gear that keep them safe them against chemical and biological warfare. Engineers and scientists are working to develop ideas such as a uniform that is almost invisible and soft clothing that can become a rigid cast when a soldier breaks his or her leg. Fibres That Can Change Colour and Shape on Command: Smart fibres can function as conductive â€Å"wires† and react to signals from electricity, heat or pressure. Researchers are experimenting with different fibre profiles – of various shapes — that can be made to contract or expand to loosen and tighten clothing to make the wearer warmer or cooler. For example, conductive fibres could change colour on command from an electric signal that changes the reflective quality of specially dyed fibre/cloth Emitting Scents: The Smart Second Skin Dress – emitting scents depending on your mood and requirements. One such invention is the ‘Sleep Suit’ which gives out the scent of lavender for insomniacs when they wake to calm the wearer and send them back to sleep. One can manage music and mobile phone from a control panel, with backlit digital display, located externally on  your sleeve. Fashion is moving forward†¦and so is technology. As computers keep getting smaller, it enables us to incorporate miniaturised hi-tech components into clothes and shoes. Textile manufacturers have to redefine ‘functionality’ and move beyond the historical focus of protection and appearance and find their way onto the high street renamed as ‘Warp Wear’, ‘Smart Clothes’ and ‘E-textiles’.

Nature of Philosophy Essay

Philosophy * Comes from the 2 Greek words  « philos -love  » and  « sophia -wisdom  » * tasks that requires a deliberate effort to seek the truth. * The act of questioning or wanting to know initiates philosophy, and most of the time we relate philosophy to thinking. * Knowledge of all things, through this ultimate causes, aquired through the use of reasoning * Is the intense and critical examination of beliefs and assumptions Philosopher * Lover of knowledge * A person who seeks knowledge for its own sake and not for any other motive. * Philosophers examine questions dealing with life’s most important aspects. * Raphael (1994) describes philosophy as essentially divided into two branches: the Philosophy of knowledge and the Philosophy of practice. * The Philosophy of knowledge is attentive to critical examination of assumptions about matters of fact and argument. Included in this branch are: epistemology (study of knowledge), metaphysics (the study of ultimate reality), the philosophy of science, philosophy of mind and philosophical logic. * Philosophy of practice, on the other hand, focuses on critical examination of assumptions about norms or values and includes ethics, social and political philosophy, and the philosophy of the law. It is the Philosophy of practice, particularly moral philosophy, that provides a groundwork for discussion of many of the troubling issues facing nurses. Objectives of Philosophy * To seek the deepest explanations of existence and the nature of being. It specifically uses reasoning to show its natural scope in deriving explanations Spiritual / religious influences * Historically, many of the dominant religious institutions made judgements about the origin and essence of healing and described those who would hold positions as legitimate healers. * Nevertheless, nursing in  some form has existed in every culture, and has been influenced by spiritual beliefs, religious practices, and related cultural values. Gender influences * In every culture, women have been healers * As a result of the perception that women are more humane and more caring by nature, they have been viewed as naturally endowed with nursing talents. *  «Every woman†¦ has, at one time or another of her life, charge of the personal health of somebody, whether child or invalid- every woman is a nurse.  » ~Nightingale ANCIENT / PRESOCRATIC (7th century B. C) * Greek thinkers, called themselves  « wise men  » but of humility. * PYTHAGORAS- * One of the Greek thinkers, wanted to call himself a person who just love wisdom or a philosopher. * From then on, the Greek used the word philosophy for love of wisdom and philosopher as a lover of knowledge. * In the ancient times the position of healer was practiced by those thought to have special spiritual gifts. * When the reigning deity had a feminine, bisexual or androgynous nature, women were leaders in the healing arts. * As the world became a harsher place, and the Gods assumed a masculine nature, women’s role as independent, primary healer was taken away The Early Christian Era. * Early Christian nurses were frequently women of high social status and often became independent practitioners. * When religious belief moved toward a single male God, women’s healing role changed from that of sacred healer to subservient caregiver. MIDIEVAL / MIDDLE AGES * Christian scholars and Arab philosophers were the first to create a direct link of Philosophy to Theology, one of its main inspirations in the Christian faith which became a stimulus to reason. * During this time, monastcism and other religious groups offered the only opportunities for women to pursue careers in nursing. * Much of hospital nursing was carried out by repentant women and widows called sisters and by male nurses called brothers. * Deaconesses, matrons, and secular nursing orders were among the organized groups that had religious foundations and offered nusing services. * Much of hospital nursing was carried out by repentant women and widows called sisters and by male nurses called brothers. * Deaconesses, matrons, and secular nursing orders were among the organized groups that had religious foundations and offered nusing services. * Women who entered nursing orders donated their property and wealth to the Church and donated thier lives to service-believing that  « charity  » was synonymous with  « love  » * The term empirical relates to knowledge gained through the process of observation and experience. * Consequently, people were more likely to seek healing through religious intervention since the position of the Church was that only God and the devil had the power to either cause illness or promote healing * The crusades, which begin in 1096 and lasted nearly 200 years, brought many changes in health and population. * In response to the compelling need, military nursing orders were formed. These orders draw large numbers of men into the field of nursing. * During the Middle Ages, the status of women also declined. In many ways this was directly related to church doctrine. * St. Thomas Aquinas, known as the  « Angelic Doctor  » wrote that one should  « only make use of a necessary object, woman, who is needed to persevere the species or to provide food or drink†¦woman was created to be man’s helper, but her unique role is in conception†¦ since for all other purposes men would be better assisted by other men.  » * St. Jerome remarked that  « women is the gate of devil, the path of wickedness, the sting of the serpent, in the world a perilous object » * It was a popular religious view that women were essentially evil by nature. The pain of childbirth was believed to be punishment for Eve’s transgression, and served the purpose of reminding women of their original sinful nature. * Although the medical profession was officially sanctioned by the church, and male physicians were beginning to be trained in the university setting, there was scant scientific knowledge. They used bloodletting, astrology, alchemy, and incantations * Peasant women were  often the only healers for people who had no doctors and suffered bitterly from poverty and disease * These folk healers had extensive knowledge about cures that had been handled down for generations via oral tradition. * These women developed an extensive understanding of bones and muscles, herbs, drugs, and midwifery * This atmosphere set the stage for Church-sanctioned crimes against women in the form of the witch hunts. * Any women who treated an illness, even if she aplied a soothing salve to the diseased skin of her child, was likely to be acused of witchcraft. * If the treatment failes, she was sough to have cursed the patient. If the treatment succeeded, she was believed to be in consort with the devil * Although women were permitted to practice midwifery, these women were in danger of being accused of witchcraft if anything went wrong with either mother or baby MODERN (16th- 18 century A. D * During this period, Rene Descartes was known as the Father of Modern Philosophy, to his philosophy of rationalism and empiricism * RATIONALISM- – is a philosophical doctrine that specifically uses resoning and proof in explaining reality EMPIRICISM: – regards experience as the only source of knowledge,for it was during this time that the abundance of knowledge in science became a challenge for all philosophers to prove their discoveries and breakthrough to the aid of the aforementioned doctrines Renaissance and the Reformation * The sixteenth century heralded the beginning of two great movements: the renaissance and the reformation. * The renaissance produced an intellectual rebirth that began the scientific era * The reformation was a religious movement precipitated by the widespread abuses that had become a part of Church life and doctrinal disagreement among religious leaders. * The scientific community made advanced in mathematics and the sciences. * Rene Descartes is credited with proposing a theory that quickly altered philosophic beliefs about the separation of mind and body. * He proposed that the universe is a physical thing, and that everything in the universe is like a machine, which can be analyzed and understood. * Based on Descartes’ work  « cartesian philosophy  » began to replace religious beliefs related to the physical and spiritual beliefs of humankind. * As a direct result, a separation was created between the acts of caring and curing in the healing arts. * The reformation produced a split in the church. * A struggle between Catholic and Protestant groups spread across Europe, as a result, Catholicism lost its power in many countries. * Laws and cusotms in Protestant countries discouraged the humane care of the  « downtrodden and the weak  » CONTEMPORARY (20th century) * The existence of a great variety of doctrines of philosophy strenghtened its grasp in seeking the truth. * Among these are the doctrines of: * Karl Marx- Marxism * Immanuel Kant- Kantianism * Jean Paul Sartre- Existentialism The modern era * Florence Nightingale became a model for all nurses. She was a nurse, statistician, sanitarian, social reformer, and scholar. * she was politically astute, intelligent, and single-minded. * Although she was opposed to using church affiliation as a criterion for admision to nursing programs, her religious beliefs were evident in her dealings with students, whom she admonished to work, work, work, because  « if there is no cross, there is no crown  » * Another of nursing’s great modern leaders is Lavinia Lloid Dock * She was concerned with the many problems plaguing nursing, warning that male dominance in the health field was the major problem confronting the nursing profession.

5 Errors of Restriction

5 Errors of Restriction 5 Errors of Restriction 5 Errors of Restriction By Mark Nichol 1. â€Å"Bank of America’s purchase of Fleet Boston for $47 billion will create the biggest bank in the United States with thirty-three million customers.† The lack of punctuation in this sentence invites the impression that of all the banks in the United States with thirty-three million customers, the Bank of America will be the largest. But the last phrase merely refers to the size of the customer base after the merger. This additional information should be set off from the rest of the sentence by a comma: â€Å"Bank of America’s purchase of Fleet Boston for $47 billion will create the biggest bank in the United States, with thirty-three million customers.† Alternatively, the information can be inserted parenthetically into the middle of the sentence: â€Å"Bank of America’s purchase of Fleet Boston for $47 billion, which boosts its customer base to thirty-three million, will create the biggest bank in the United States.† 2. â€Å"Take a visit to the military test kitchen where bad grub is taken very seriously.† The implication here is that among military test kitchens, the one in question is the only one that focuses on bad food. However, it’s quite likely there’s only one military test kitchen, a fact this sentence indicates by the simple insertion of a comma: â€Å"Take a visit to the military test kitchen, where bad grub is taken very seriously.† (If there is more than one, the implied multiplicity of kitchens is distracting; a simple change of the article preceding the noun phrase will remove the obstacle: â€Å"Take a visit to a military test kitchen where bad grub is taken very seriously.†) 3. â€Å"Yesterday, ChevronTexaco announced the deal that’s expected to be complete within six months.† The reader might get the impression that of two or more deals, this one’s expected to take up to six months to complete. But there’s only one deal, and it should be complete within six months. To communicate that information, set the time frame apart from the phrase about the announcement, and change that to which: â€Å"Yesterday, ChevronTexaco announced the deal, which is expected to be complete within six months.† 4. â€Å"Daniel Libeskind is the architect of the proposed $43 million Contemporary Jewish Museum project in San Francisco that will begin construction next year.† This example is less likely than the previous one to confuse readers about the number of similar events expected to occur; it’s unlikely that anyone will assume that more than one museum project is in the offing. However, the sentence is constructed so that such distraction is possible. To clarify, undertake the same revision as in the example above: â€Å"Daniel Libeskind is the architect of the proposed $43 million Contemporary Jewish Museum project in San Francisco, which will begin construction next year.† 5. â€Å"The company’s incident-response can quickly and reliably identify events, which threaten an organization’s security posture.† Note that this sentence, by contrast, errs in the other direction: The wording and punctuation implies that all events are a threat to the organization’s security posture. But the sentence intends to refer to a restricted type of events, so it should be worded to convey that meaning: â€Å"The company’s incident-response can quickly and reliably identify events that threaten an organization’s security posture.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:100 Exquisite AdjectivesTime Words: Era, Epoch, and EonCapitalizing Titles of People and Groups

Create Effective Multi-Image Posts on Facebook and Twitter - CoSchedule

Create Effective Multi-Image Posts on Facebook and Twitter Organic social media reach  is on the decline. To make matters worse, competition is only getting more fierce. From Fortune 500 companies to small mom and pop shops, all types of businesses are getting in on the social media marketing game. Plus, youre not just competing against other brands for attention. Youre competing against updates from friends and family, funny animal GIFs, and everything else people might come across on social media. Users feeds are so saturated, getting seen by your intended audience can be incredibly difficult. If youre going to succeed, you need to get creative. One way to start experimenting is with multi-image social media posts. In fact, posts with multiple images have been shown to get more reach  (and the data doesnt lie). More reach means more opportunities to connect with your audience (and turn them into leads and customers). Intrigued? Read on to learn how to create effective multi-image posts and start pushing your reach in the right direction. Did You Know Now Supports Multi-Image Posts on Facebook and Twitter? ^^^ You better believe it! Your favorite marketing and social media scheduling tool now supports multi-image social media posts for your Facebook and Twitter accounts. With the ability to schedule multi-image posts using , your team no longer has to worry about sending one image at a time. Not only that but grouping your images together to creates a visually impactful social media post which can help draw more eyes to your content. More eyes = more leads = more sales! More eyes = more leads = more sales!Ready to try it yourself? Start your free 14-day trial. Then, read this post to learn how to get the most of your new tool. Recommended Reading: How to Convince Your Team to Use (And Love) Create Multi-Image Posts With This Giant Social Media Image Bundle (Psst Its Free) Were so excited about launching multi-image post support that were giving away this enormous bundle of free stock photos! Download em all now and use them in your own marketing, totally free of charge.How to Create the Most Effective Multi-Image Posts on Facebook and TwitterWhat Are Multi-Image Social Media Posts? It might seem like an obvious question, but first, let's explain what multi-image posts are (and are not). Multi-Image posts are the same as your standard social media post. But, instead of one image, they include multiple images. Here's a great example from Ford Motor Company: Posted by Ford Motor Company on  Thursday, April 27, 2017 We should note this post will only cover organic multi-image posts on Facebook and Twitter. Facebook carousel posts are a little more complex (and worthy of a post unto themselves), so we won’t be discussing them here. Recommended Reading: How to Make the Best Social Media Images the Easy Way Why Should Marketers Create Multi-Image Posts? You may have just read that and thought, â€Å"Yeah, but what's the real benefit to adding more images to my posts?† There are three main benefits that can come from utilizing multi-image social media posts: Increased engagement. Multi-image posts add more visual appeal. That means your posts will have a better chance of standing out in a cluttered newsfeed. Thus, they create more opportunities to drive engagement. Tell more complete visual stories. If a picture is worth a thousand words, then what's the value of adding even more pictures? By including several related photos (or even sequential images showing steps in a process), you can add more context to your content. Showcase more details about your products. Now you can show off multiple angles, features, and more in greater detail, enticing your customers to buy (or at least start doing more research). Organic reach declining? Try using multi-image posts to pick it up back up.How Do I Create Multi-Image Posts On Facebook? Now comes the fun part, creating your multi-image posts on Facebook. We’ll break this down and show you how to create them in and on the network. How To Create Multi-Image Posts On Facebook Via Desktop To create multi-image posts on your desktop, first open your company Facebook page: Click on  Share a photo or video: Click on Upload photos/videos a pop up window will appear that will let you select the photos that you want to upload to your status: Select your photos: Your photos will appear in preview and you can drag and drop them in the order you want them to appear in your post: You can then either publish or schedule your post. How To Create Multi-Image Posts On Facebook Via Mobile To schedule your multi-image posts on mobile, open your Facebook app and go to your company page: Click on Publish and then Photo/Video: Select your photos. The order that you select your photos in is the order that they will appear in your post: Unlike the desktop version, you cannot drag and rearrange your photos once they are in place. So, be conscious of the order you select them in. Once you have the right order, you can publish or schedule the post right from the app: How To Schedule Multi-Image Facebook Posts Via Desktop With Now let’s say that your team decides to use to create and send your multi-image Facebook messages. To set up those messages on your desktop, go to your calendar: Click the + button in the upper right-hand corner and select Social Media Message: Select your Facebook profile: Once your profile is selected, you can upload photos for the post: A pop up window will appear allowing you to choose your photos: Once your photos are uploaded you can rearrange the photos in the order that you want them to appear. will preview the post before it’s published: Once you fill in the text on your post, you can scroll down and schedule your post: How To Schedule Multi-Image Facebook Posts Via The Mobile App Download the app via the App Store  (iOS) or Play Store  (Android) and log into your calendar: Tap the content tab and create a post for your Facebook profile: Select your profile: Click Add Images: You can also pre-schedule your posting time at this point as well: Choose where you want to upload your photos from (you can either take a photo, or select images from your photo library): Choose which photos from your camera roll are going to be in your post: Rearrange your photos and check the post preview to make sure they are displaying correctly: Preview your post: Schedule your post: That's it! Facebook Multi-Image Best Practices When creating multi-image posts on Facebook, consider image size and consistency. Different size images create different effects for your post. Similar-sized images will create more of a square image gallery. Here is what different combinations of image sizes look like. Two photos: Three photos: Four photos: Five photos (notice this creates a +2 square): Three photos (with one image of unequal size to the other two): Four photos (with one of unequal size) Overall, ensure that your images are related and be mindful of how they'll look once published. How Do I Create Multi-Image Posts On Twitter? The other network we'll be discussing is Twitter. It's a little more limited than Facebook in terms of handling multiple images, but it's still pretty easy to get them published. How To Schedule Multi-Image Posts On Twitter Via Desktop First, head to your Twitter page and click tweet in the upper right-hand corner like you usually do: Click the image button: Once you select Add photos or video a second screen will appear allowing you to select your photos: Unlike Facebook, Twitter only allows you to upload four pictures at a time. Photos can’t be dragged and dropped around like Facebook either, so they’ll need to be upload in the order you want them to appear in your post: Look at my new puppy pic.twitter.com/Ymrjaygnyv - Breonna Bergstrom (@brebergstrom) August 29, 2017 How To Schedule Multi-Image Twitter Posts Via Mobile Open your Twitter app and select the profile you want to tweet from: Click the create new Tweet icon: Then add in up to four photos from your phone: And then select from your available images: Next, include your post text: How To Schedule Multi-Image Twitter Posts On Your Desktop Via Open your calendar: Click the + in the upper right-hand corner and select Social Message:   Select your Twitter channel: Then click to add in a maximum of four photos to your post. A second screen will appear allowing you to upload them straight into : Once your photos are uploaded you can preview what your post will look like. If you don’t like the way that your photos look you can drag them around until you find the combination you’re looking for: Once you have your photos set you can schedule or publish your post: How To Schedule Multi-Image Twitter Posts With The Mobile App Open your App: Select social message and then the Twitter profile you want to send your post from: Select add image: You can either upload photos via your camera roll or snap ones using your phone: Select your photos: Preview your post: Schedule it to publish: Twitter Multi-Image Best Practices Multi-image posts work similarly on Twitter, as they do on Facebook. For example, the way they display depends on the size and combination of images you include. Here are what different combinations of images look like on Twitter. Two Images: Three Images: Four Images: Unlike Facebook, you cannot add more than four images to a Twitter post. Your team should also think about what order they want photos to be in when they are uploaded to Twitter. If you want one image to stand out in a set of three it would be best to place that image first and the others second, third, and fourth respectively. Recommended Reading: The Social Media Posting Schedule That Will Boost Your Traffic By 192% Now You Can Schedule All Your Multi-Image Posts In One Place Instead of having to keep track of every photo, schedule every post and then panic if the wrong image was paired with the wrong post, make it easy and use . First, open your calendar and select the brand you want to work with: Then select the channels you want to send your post on: From there, add in the images that you want to post to your channels, but remember if you choose Twitter, you can only choose a maximum of four photos: Draft your text: Drag and drop your photos in the order that you want them to appear and check the preview: Publish or schedule your message: It’s really that easy. Plus, with Best Time Scheduling, can make sure all your posts are optimally scheduled. With built-in Social Analytics, you can also know exactly how those posts are performing, too. Recommended Reading: How to Build a Social Media Editorial Calendar The Easy Way (Free Template) Now You Can Be A Multi-Image Posting Pro The benefits to multi-images post are clear. Standing out means you get more eyeballs on your content, which turn into leads which turn into sales. Plus, you now know exactly how to create those posts, using the apps themselves or with . Ready to try it yourself? Schedule a demo now.

9 ways on how to turn your hobby into a successful business

9 ways on how to turn your hobby into a successful business Hobbies are something we enjoy doing when we have free time. Whether it’s painting, playing sports, or even gardening, hobbies help us relax while doing something we love. What if there was a way to get paid to do your hobby? Well, there is! Here are 9 ways you can turn your hobby into a profitable business. It’s time to get paid for something you truly love to do.  Source [ Omni Papers ]

Communications. The origin of capitalism Summary. By Ellen Meiksins Research Paper

Communications. The origin of capitalism Summary. By Ellen Meiksins Wood 17 page reading - Research Paper Example 4. English tenants were stimulated to enhance productivity while capitalism was developing in contrast to the aristocratic culture in which the rulers oppressed the peasants rather than building up on productivity. 5. Capitalist development promoted the growth of independent commodity production in the 16th century England by transforming the feudalism-based relation between landlords and peasants into market-mediated relation. 6. The peasants, as producers, could establish capitalism back in medieval England only if given chance by their landlords who mostly tried to squeeze more surplus labor out of them without rewarding them. 7. In France, the peasants had easier access to the property and firmer hold on it, so they had no trouble in establishing capitalist mode of development by resisting the increasing pressures from landlords. 8. Locke’s view of property, which lays stress on productivity and labor value, laid foundation for the industrial capitalism. 9. The class strug gle or conflict over property rights between the ruling class and the poor subordinates seen in the 17th century English Revolution also contributed in developing capitalism.

A History of Hesbulla Essay Example | Topics and Well Written Essays - 3500 words

A History of Hesbulla - Essay Example The paper "A History of Hesbulla" has four parts. Part one is about the origins of Hesbulla. Part two outlines and explains the ideologies that led to the creation, development, and the current state of Hesbulla. Part three reports on its major developments since foundation to the present. Part four is an assessment of how to situate the organization and its plans in current international and domestic affairs. Trouble in the Middle East has been going on for centuries as Arabs and Jews fought over land that both claimed to be theirs. During the time of the Roman Empire some two thousand years ago, the countries that are now known as Israel, Palestine, Syria, Jordan and Lebanon have been a battleground among conquering and conquered peoples and nations. These conflicts reached a major flashpoint after the Second World War when the State of Israel was created in 1948 (Owen, 1992). Recounting this brief historical background is important to realize that the Middle East conflict is not r ooted in Islamic ideology, but something that is perhaps deeper and that goes farther back in time. However, Islam was a strong factor that provided a cultural and religious bond for differing Middle Eastern Arabic tribes to unite against a common enemy, the Jews, although Islam was not a guarantee of peace in itself as it too was racked by different streams of thought: Shi’a, Sunni, Salafi, Kurds, etc. For centuries and even before Israel was created in 1948, these Arabic tribes fought each other as vehemently as they now fight against Israel (Tarrow, 1994; Owen, 1992). Lebanon, which shares a southern border with the northern tip of Israel, received Palestinian refugees who were driven out by the newly created Israeli state in 1948. When these refugees, who were understandable in thinking that their lands were "stolen" from them by the newly erected Jewish state, attempted to regain those lands by committing acts of aggression and violence as a Palestinian Liberation Organization (PLO), the Israeli armed forces retaliated by attacking the PLO and expelling them from Jordan. The PLO settled in the southern part of Lebanon, where their guerillas were trained and from where they continued to mount attacks against Israel (Norton, 2007; Qassem, 2005; Shapira, 1988). In 1982, Israel began to attack PLO strongholds in southern Lebanon, where it remained until 1985. It was during this three-year period that Hesbulla was born as a resistance movement against Israeli occupation.

Managing human resources in business context Case Study

Managing human resources in business context - Case Study Example Although intense rivalry between the top brands is important to be taken care of, the emphasis for tobacco manufacturers should now be on dealing with the people. Anti-Smoking campaigns, new laws and the gaining public awareness about the harms of smoking is decreasing the annual consumption of cigarettes. This is definitely a de-motivating feature for the company and its employees. However the thing tobacco industry has kept going in its favour is the addictive nature of cigarettes. This fact however presents the company with serious corporate social responsibility issues and therefore British American Tobacco should keep these issues in mind when developing a new human resource management strategy as proposed in this paper. British American Tobacco is the most globalization brand in the world. The brand has millions of diverse customers across the globe, with access to over 180 markets globally, and makes the best quality tobacco products. The brand commits its customers to always be indulged in principles of corporate social responsibility, a practice kept running through out the group. (http://www.British American Tobacco.com/) With the exception of the Chinese state tobacco monopoly, UK holds the 3 of the top 5 tobacco companies within its boundaries. Philip Morris leads the market with 18% share, BRITISH AMERICAN TOBACCO follows with 11%, while Imperial Tobacco and Gallaher hold fourth and fifth position in the global tobacco pie. The missing third spot belongs to Japan Tobacco. Cigarette and Tobacco Pie Share in UK Market share In UK, the cigarette and tobacco market is predominantly captivated by Gallaher and Imperial Tobacco; the two firms enjoy an 80% hold in the market. BRITISH AMERICAN TOBACCO has its manufacturing facilities in UK but exports most of its production. (Cullum and Pissarides, 2004) (Action on Smoking and Health, Fact sheet no.18) Rank Brand Name % share of UK cigarette market Manufacturer 1 Lambert & Butler KS 13.5 Imperial Tobacco 2 Benson & Hedges Gold 7.3 Gallaher 3 Mayfair King Size 7.1 Gallaher 4 Richmond Superkings 6.6 Imperial Tobacco 5 Richmond King Size 4.9 Imperial Tobacco 6 Marlboro Gold King Size 4.4 Philip Morris 7 Regal KS 3.5 Imperial Tobacco 8 Royals King Size Red 3.4 BAT 9 Superkings 3.3 Imperial Tobacco 10 Silk Cut Purple 3.2 Gallaher Top 10 UK cigarette brands: 2004 Recent Developments at BRITISH AMERICAN TOBACCO Recently, BRITISH AMERICAN TOBACCO has strengthened its position in the Tobacco world market with different moves. As per the most recent developments, to expand their reach farther, BRITISH AMERICAN TOBACCO is in process of acquiring small firms internationally so as to have extended access to the markets, and to have stronger position at the same. The group is also quite close to the completion of purchasing House of Prince (HoP).

The Church's View on Contraception Essay Example | Topics and Well Written Essays - 1000 words

The Church's View on Contraception - Essay Example Based on the Scriptures, particularly in the Book of Genesis 38:8-10, the act of Onan spilling his seed – which is an equivalent of coitus interruptus – was condemned by God and the Jewish law. Based on the ancient Jewish law of fathering children, it was a duty of the brother to perform to his sister-in-law the role of husband if his brother dies. However, Onan changed his mind about fathering a child which was supposed to be his brother’s and thus â€Å"spilled the semen on the ground†¦And what he did was displeasing in the sight of the Lord, and he slew him also† (Brom; Gen. 38:9-10). In Deuteronomy 25:7-10, it is stated that the man who does not give children to his sister-in-law in case his brother dies would naturally get punished with public humiliation. However, since God slew Onan, then the spilling of one’s semen – or more loosely, the concept of contraception – is obviously a more serious moral offense that simply not g iving one’s brother’s widow a child. Other books of the Bible also condemn contraception. In the New Testament, Paul’s Epistle to the Romans states, â€Å"God has given them over to shameful passions. ... These writings were after all based on the principles of the Bible and the natural law. Onanism, or the act of Onan spilling his semen, was echoed by several church fathers during the early years of the Church. One of the most prominent Church Fathers who condemned contraception in this way was Clement of Alexandria, who, in 195 AD, wrote in The Instructor of Children 2:10:91:2, â€Å"Because of its divine institution for the propagation of man, the seed is not to be vainly ejaculated, nor is it to be damaged, nor is it to be wasted† (Brom). Although the aforementioned statement of Clement of Alexandria somehow includes even acts like masturbation, it is still clear that the Church condemns contraception in whatever form that it can be carried out. The Protestant Reformer Martin Luther also expressed condemnation against onanism and referred to it as â€Å"the exceedingly foul deed of Onan† and that Onan â€Å"deserved to be killed by God† (Brom). Luther, therefo re, emphasizes, through Onan’s example, that the sinner deserves God’s punishment. John Calvin of the Calvinist Church echoed Luther’s condemnation by saying that the intentional spilling of semen is â€Å"a monstrous thing† (Brom). Moreover, John Wesley, founder of the Methodist Church, stated that onanism was â€Å"very displeasing to God† and was tantamount to the destruction of the soul (Brom). Contraceptives and methods to tighten the reproductive system have also long been condemned by the ancient Christian Church. Another Church Father in the name of Hippolytus of Rome indicated in his Refutation of All Heresies 9:12, in 255 AD, that â€Å"the so-called faithful [should not] use drugs of sterility or bid themselves tightly in order to expel a fetus which

Case Study Essay Example | Topics and Well Written Essays - 250 words - 16

Case Study - Essay Example The punishment on the four boys has a beneficial impact on the greater society since it teaches on the importance of morals such as respect for one’s property. Through the punishment of the boys, the need to have a well-functioning society devoid of disregard to other people’s property is supported. I strongly feel that the punishment on the boys is morally justified, though the sentencing of the boys may be extremely unreasonable. The punishment is moral since the conduct of the boys cannot be tolerated at any cost. Any wrong action must be followed by a tough consequence. This is the only way that will allow for a complete weakening of any wrong systems that might be thriving in the society. As utilitarianism goes, punishment contributes to a greater good in the society (Williams & Arrigo 180-181). Chang, Juju., Brown, Ely & Effron, Lauren. The Controversial Felony Murder Case of The Elkhart 4: Should Teens Be Sentenced to 50 Years in Prison? 25 Jul. 2014. Web. 24 Mar. 2015.

The Church's View on Contraception Essay Example | Topics and Well Written Essays - 1000 words

The Church's View on Contraception - Essay Example Based on the Scriptures, particularly in the Book of Genesis 38:8-10, the act of Onan spilling his seed – which is an equivalent of coitus interruptus – was condemned by God and the Jewish law. Based on the ancient Jewish law of fathering children, it was a duty of the brother to perform to his sister-in-law the role of husband if his brother dies. However, Onan changed his mind about fathering a child which was supposed to be his brother’s and thus â€Å"spilled the semen on the ground†¦And what he did was displeasing in the sight of the Lord, and he slew him also† (Brom; Gen. 38:9-10). In Deuteronomy 25:7-10, it is stated that the man who does not give children to his sister-in-law in case his brother dies would naturally get punished with public humiliation. However, since God slew Onan, then the spilling of one’s semen – or more loosely, the concept of contraception – is obviously a more serious moral offense that simply not g iving one’s brother’s widow a child. Other books of the Bible also condemn contraception. In the New Testament, Paul’s Epistle to the Romans states, â€Å"God has given them over to shameful passions. ... These writings were after all based on the principles of the Bible and the natural law. Onanism, or the act of Onan spilling his semen, was echoed by several church fathers during the early years of the Church. One of the most prominent Church Fathers who condemned contraception in this way was Clement of Alexandria, who, in 195 AD, wrote in The Instructor of Children 2:10:91:2, â€Å"Because of its divine institution for the propagation of man, the seed is not to be vainly ejaculated, nor is it to be damaged, nor is it to be wasted† (Brom). Although the aforementioned statement of Clement of Alexandria somehow includes even acts like masturbation, it is still clear that the Church condemns contraception in whatever form that it can be carried out. The Protestant Reformer Martin Luther also expressed condemnation against onanism and referred to it as â€Å"the exceedingly foul deed of Onan† and that Onan â€Å"deserved to be killed by God† (Brom). Luther, therefo re, emphasizes, through Onan’s example, that the sinner deserves God’s punishment. John Calvin of the Calvinist Church echoed Luther’s condemnation by saying that the intentional spilling of semen is â€Å"a monstrous thing† (Brom). Moreover, John Wesley, founder of the Methodist Church, stated that onanism was â€Å"very displeasing to God† and was tantamount to the destruction of the soul (Brom). Contraceptives and methods to tighten the reproductive system have also long been condemned by the ancient Christian Church. Another Church Father in the name of Hippolytus of Rome indicated in his Refutation of All Heresies 9:12, in 255 AD, that â€Å"the so-called faithful [should not] use drugs of sterility or bid themselves tightly in order to expel a fetus which

The Economic Theory of Second and Third Degree Price Discrimination Essay

The Economic Theory of Second and Third Degree Price Discrimination - Essay Example The price discrimination is successful when the seller or service provider meets the following conditions in the market, to have the control of the market or having market power; identification of different groups of individuals who have different demands for a good or a service and keeping the buyer in one of the market segment from offering the service or reselling the good to another group in the market in order to prevent or limit arbitrage. The sellers should be able to control the different prices of goods or services in order to succeed in this type of price discrimination. If the firms have no market power, then it means that they have no ability to affect the prices, which are charged on the goods they sell and therefore all the goods are going to be charged at one price. Monopolies are the best examples of firms which are skilled in price discrimination because they are price makers. Monopolies have the ability to charge different prices at different markets without any pro blems. Oligopolies and monopolistic competition firms also can practice price discrimination if they control the prices of goods and services. The other condition necessary for the operation of a monopoly is that the firms must identify the different groups of buyers with each group of buyers in the market assumed to have different elasticities of demand related to the price of the commodity. Different buyers found in the different markets are able to pay different prices for the same type of goods existing in the market.

International and Strategic Marketing Essay Example for Free

International and Strategic Marketing Essay The globalization of business markets from domestic to international has generated a unique competitive advantage for all the organizations whose products and services are being welcomed by the customers all around the world demanding mass marketing efforts. In this regard, marketing research in the international environment is having different methodology and complications with respect to geographical boundaries of a specific country in which penetration and development of a product is required. Therefore, an international market planning with strategic aligned goal, for development in the global world should be the objective of marketers to captivate international market leadership. Introduction The gravity of globalization in today’s modern era in the business world is increasing enormously due to faster means of communication, transportation, technology, and rapid financial streams. The product that is being produced in a specific region does not have limitations of boundaries. A Russian student can be wearing Italian T-shirt, driving in a German car going to meet his friend in a Chinese restaurant. This example is not astonishing because it is a general practice and nowadays everybody can illustrate the true meaning of world global market place. Hence, marketers are required to analyze this gravity of globalization and have to consider international marketing in their strategic goal of marketing plan. Marketing is the well known concept of anticipating customer need or demand then analyzing how marketers are going to fulfill that demand or need and finally satisfying customer need or demand. If the customer is really satisfied by gauging the ultimate benefit from that product or service provided by the marketer than it develops a sense of strong relationship between the customer and the organization, in which the organization give value to the customer and in return customer give value to them by building a strong profitable relationship (Kotler, Armstrong, 2008). International marketing concept is also the same as the general defined concept of marketing but the methodology to enter and penetrate in the international market is not the same as it is in domestic marketing. Indeed the tools and skills to enter in the international market is same but their application differs due the factors which include economy, political and legal system, and most importantly culture and buying behavior of the nation. Hence, the ideology of international marketing can be gauged in this way that the organization which offers its products and services by planning, pricing, promoting, and distributing to more than one nation other than domestic market to earn higher profit   (Cateora et al., 2002). Internationalized Business Operations Many potential organizations tend to bring their operation on global level rather than national level. When the companies move to internationalization the complexity and sophistication of operations change enormously. The basic guidelines for the companies orienting in international market are described by EPRG framework (Wind, Douglas, Perlmutter, 1973). This framework deals with four types of orientation of company going to international market which are: a. Ethnocentrism: In this type of orientation, top management is highly focusing on domestic market as compared to foreign market because its products have already stable and reasonable demand in domestic market. Company considers their foreign sales as surplus to their domestic sales. b. Polycentrism: It is the attitude which arises when the company recognizes that its multi domestic products strategies would not be successful in the host country if the orientation method is same as domestic orientation. Hence, a different marketing program to enter in the international market is required by the company. c. Regiocentrism: In these stages company identifies the similarities of the entire region and enters the regional market by developing integrated strategies of marketing. Such types of orientation capture geographically and economically integrated region such as NAFTA and European Union. d. Geocentrism: In this type of approach company consider the entire global market as its potential market place. This is one of the most important and critical type of approach when companies make single policies for the entire world market. The organizations should have prior focus on going globally because this approach has a great future. Hence, it is proved as well that organizations which are growing globally have gathered tremendous success in the past decades.   International marketing environment An optical company introduced eye glasses in Thailand by running advertizing campaign of cute animals wearing glasses. The advertisement featuring animal was a pathetic choice as in Thailand animals are considered to be the sign of low life and was not respectful for Thais to take that thing which was being used by animal due to which the company had to suffer a loss in spite of modern and unique design of their product (Payne, website). So the main fault was of the company’s marketing research team that they did not gathered   appropriate knowledge of Thai culture and have misjudged the society in which they are going to enter. They did not realize the fact that the marketing environment would be different from the domestic market in which they have achieved the strategic position. When the organization takes the decision of going beyond the domestic market then it needs to cater that there will be significant national differences which will create a different marketing environment than the one it is serving now. This reflects the very fact that the research is need to be conducted in those highlighting factors which will affect its strategic marketing goals. There are many ways by which research can be conducted out of which asking question is the most effective one by which an appropriate answer is obtained (Kumar, 2000). Marketing Research in Saudi Arabia If the analysis is conducted on the differences of factors in the international marketing environment of a country named as Saudi Arabia then it is observed that the main highlighting factors which are to be considered in doing research and which differentiate people of one nation to another are discussed below; a. Culture: Nation with different cultures has different traditional values and demand those products which are not vulnerable to their culture. Saudi Arabia is a Muslim country having Arabs traditional values, they will highly support and promote the product in Saudi market which will either promote their culture or at least accept their culture. b. Economic condition: The economic condition of the nation should be highly considered in marketing research because it defines the purchasing power of the customer which is the main origin of marketing. In Saudi market maximum companies offer luxurious and expensive products because the purchasing power of the nation is high because of rich government having vast amount of natural resources. c. Racial differences: It defines the different physical features of the nation. Like the cosmetic product would be different for the customers of Saudi Arabia as compared to the customers of U.S.A. It is located in such region of Asia in which people have generally different colored skin which is opposite to U.S. nation which do not have the same skin as Saudis’ have. In this regard, the marketing program for the Saudi nation for particularly cosmetic products would be different from that of U.S.A. d. Climate: It defines the different meteorological condition of the country because it has a great impact on the products which have seasonal demands. Saudi Arabia is considered as the hot climate country in which temperature normally rises to 55 0F. For such a hot weather country marketers have taken that as opportunity for them and have introduced such air conditioning system which can sustain the temperature of Saudi Arabia. There would be consider an immature marketing program if the products which are not suitable with the climate of the country are introduced because they are not compatible for that region neither they have market demand in that region. e. Religion: It does reflect in the marketing, in the sense that the product whose ingredients are controversial. In Saudi Arabia the concept of Halal food restricts the entire food manufacturers to penetrate in its markets that violate it and in the same way alcoholic drinks are also not allowed because of their religious jurisdiction. f. Language: In international marketing research, it is one of the most important aspects because it is the effective means of communication and if it is not used in appropriate manner, can cause reverse affect on marketing efforts. Arabic is the native language of Saudi nation and mostly they are unable to understand English, which is a universal language. So, the marketers have analyzed that their all promotion efforts should be translated in Arabic so that the customer really get to know that what the product all about is. Similarly, there are also other factors which marketers have to analyze in the international marketing research mode of environment it has targeted like market facilities and capabilities, political stability of the country, nation psyche etc.

SMART Goals for Career Planning

SMART Goals for Career Planning The smart goal involved to the establishment of specific, measurable, achievable, realistic and time targeted goals. My career goal is to work in the organization where I can utilize my marketing skills that I have learned from my educational course program. This smart goal can make me to work with the organization with the suitable marketing skills for the success of my organization. This smart goal was an effective process for me in making process by means of ensuring that participants in a group with a common goals. This goal helped to my career by working towards my own objectives that included the career based goals for me. This goal setting was also the major component of personal development and it established the positive relationship between identified goals and performance in the organization. Hence smart goal can help to achieve my career goals in the organization (Jeffrey H. Greenhaus, 2009). Action Step 2: Research the Career Field That Interests Me I am interested in marketing career field in order to achieve the organizational objectives as well as goals among global level. The marketing career field provided the technical ideas, case studies and strategies for making the perfect research for the success of marketing organization. The marketing field offered the various career opportunities and thats why it was easy for choosing marketing value, interest and personal style. The marketing field was to an entry level position as a market research analyst and in that I can utilize my strong quantitative as well as qualitative research skills and l interested in the marketing position with the strong organizational and interpersonal skills. Action Step 3: Research Companies within the Field That Interest Me I have interested to work some marketing firms in order to developing my career, attitude and my life goal. Roy Morgan Research, Print Measurement Bureau, Psyma Group, IMRB International, Segment Y were the marketing companies with in the field that I have interested for working to improve my objectives with the success of organizations. I have interested to work in a marketing firms in one of these companies and after getting the opportunity, my pleasure will be enhanced the business of one of these organizations. I have also interested to work in marketing companies and because of this marketing level can decide the success of organizations. The marketing field was also the great filed to ensure the organization among global level. The marketing field organization can compete with the global organization with the suitable perfection and quality as well as quality. Action Step 4: Research the Positions within the Organizations That Interests Me I have researched many positions within the organizations and but I have interested to get marketing distribution positions within the companies. The distribution position was the effective position in order to distributing the quality and quantity products as well as services within the organization. This position was also the one of four elements of marketing mix and it was the process of making the products and service available for consumption by a consumer or by the business user and I can develop the marketing position of organization by means of distributing high quality products and services. I can also motivate the marketing department by means designing the most suitable channels for the products of firm and offering higher margins to the intermediary and special deals. Action Step 5: Create a List of Networking Contacts Job obtained through networks Advertisements, direct contact with companies, employment agencies, college career services. Percentage of jobs through networks 52 % of people obtained jobs through networking and 42% of people obtained the jobs by other sources. Previous co-workers list Seller, Computer association, associative editor, distributor, sales administrator were the previous co-workers in the organization. Hired professionals list Accountants, banker and attorneys were hired by me in the organization in order to make organizational environment success as well as quality production and service. Action Step 6: Create a List of Professional Organizations Associated with My Target Career Field Association for Manufacturing excellence, Association of International Product and Management, Color Marketing Group, Institute of Management Accountants, International Association of Business Communicators were the professional organization that associated with my target career field. These professional agents or organizations make the marketing field perfect and they helped to the enhancement of marketing section in the organizations. My career will be successful by means of these professional organizations. Action Step 7: Schedule Information Interviews/Job Shadowing The best ways to gather the real world information about chosen field were informational interviews and job shadows. The steps for the informational interviews were figuring out whom and how to ask for an interview, conducting the interview as well as sending a thank you note. Initially, the organization has to announce the informational interview date by advertising. Scheduling the information interview included the duration for conducting the interview and the starting time for an informational interview was from 9.00 am in organizations. The informational interview included the way to find the effective people by means of asking the business field questions. During the informational interview, it was necessary to ask potential information interview questions in order to conducting the interview successfully. After the interview, it was essential to sending the thank you note to the person and to make the opportunity to talk with the person positively in order to approach the perso n. Action Step 8: Determine Next Steps After the interview, the asker must approach the person positively in order to motivate them. Then interviewer must say that the interview care will be sent for u to the person for getting the job. The positive approach of interviewer to person will provide the ethical environment to person. The thank you letter was the general format in all information interviews in order to satisfy or motivate the person and it was also used to convey additional information including experience, training the person forgot to mention during the information interview. The e-mail was the appropriate tool in order to send the feedback letters or thank you letters (Kandula, 2006). Action Step 9: Enter Formal Application Process The formal application process was the significant one when making the access application and it was used to ensure the existing application. The formal application process contained the personal information about another person and this process also concerned another persons business, commercial, professional interest. This process concerned the research that had been carried out by behalf of another person. The application process had been entered to carrying out the information of other organizational members and staffs. The formal application process involved the affairs of a government of the commonwealth or another state. PART-II:Â  Career Management Plan Part 1: Career Central Assessment Reflection I could gain insights about myself that I can enhance the organizational management and procedural aspects of organization. I can gain the organizational improvement by means of ensuring the organizational products and services. I can also concentrate to achieve the life career as well as goals. The planning implementation and achieving results, influencing communication teamwork, problems solving and teamwork as well as commitment and I challenged these aspects of results and I can resolve these challenges by making organizational innovation. My result influenced the learning experience positively at CTU. In CTU, the effective training, practices and learning were provided for making the perfect experience hence the result was an excellent experience at CTU. The result influenced the creation of smart goals positively by satisfying the objectives and missions. The result has the positive implication on the leadership style and the leadership style will be made effectively by the imp lication of result. Part 2: SMART Goals and Target Jobs and Employers My short term goal was to know about the aspect of marketing tool that will help to me in order to perform in marketing department of organizations. This short term goal can also achieve my life time careers and I want to become the marketing analyst in order to gain the marketing aspects. I have also identified three types of marketing jobs and organization that supported to these short term goals (Carolyn boyes, 2010). These three marketing jobs and organizations helped to achieve my marketing short term goals and these organizations will promote me to the position of marketing analyst. These marketing jobs and organizations can fit with the short term goals in the case of enhancing the career. The role of professional association that I have identified was supporting to the short term goals and the identified professional association promoted me to the position of marketing analysts by seeking particular profession for me. My long term goal is to become the marketing manager with the perfection and attitude for achieving my career goals with the success of marketing organizations. My long term goal was also to make the ethical environment in marketing field and make the quality production and services. The three marketing jobs and organizations that I have identified were to support for these long term goals by satisfying the careers and goals. The identified jobs and organizations made better marketing environment to long term organizations and also they made the opportunities for these long term goals. Part 3: Skill Development and Learning Plan The technical skill, human skill and conceptual skill were skills that were used to develop further to successful for meeting the goals. The technical skill involved in executing the budgeting, accounting and marketing outcomes. Human skill involved in the case of working with the marketing groups in order to lead the marketing department. The conceptual skill was to understand the various functions of marketing environment. These three skills will be developed by means of setting definitive goals, maintaining positive attitude, creating effective communication and so on.

John Steinbecks Of Mice and Men :: Essays Papers

Of Mice and Men In the novel Of Mice and Men by John Steinbeck, there was a character by the name of Lennie, a mentally challenged man. Lennie who had the mind of a three-year-old and the body of a giant was a sweet, outgoing guy. Although Lennie never remembered anything, he always remembered the words of his father figure George’s words. One of Lennies most passionate qualities was his love for animals; the way he cared for the touch of soft things made that love even stronger. In Lennie there was a special, passionate, and forgetful man. Lennie, whose brain didn’t develop properly often acted like a small child, yet had the strength of 10 men put together. These characteristics were presented to us by the way he would always ask questions and run around like a young rambunctious kid, although he had the power to kill animals by simply petting them. Lennie was childlike by the way he portrayed his emotion, like running away and crying when yelled at. Even though Lennie never meant any harm to anyone he had more power than he knew what to do with, when trying to stop the wife from screaming, he snapped her neck without even knowing it. In conclusion Lennie was a strong powerful man, even if at heart he was a simple child. The passion Lennie often showed was that of his love of soft things. Lennie couldn’t resist petting and stroking the smooth, lovely beings. Lennie when trying to explain his desire for nice surfaces, to prove he wasn’t crazy said to the wife â€Å" No I ain’t,† â€Å" George says I ain’t. I like to pet nice things with my fingers, sof’ things.† This was 1 of many statements Lennie used to describe this passion. So after al, Lennie who may have often hurt animals and people, never meant for it to happen, it was just his way of trying to show his true love for the species. Although time and time again Lennie was told things, that for any other man would be simple to remember, Lennie constantly forgot. â€Å"I forgot,† Lennie said softly. â€Å"I tried not to forget. Honest to god I did, George.† This was a close resemble to the constant reply heard most from Lennie. Although there was one thing Lennie always remembered and that was the stories and answers that came from George. John Steinbeck's Of Mice and Men :: Essays Papers Of Mice and Men In the novel Of Mice and Men by John Steinbeck, there was a character by the name of Lennie, a mentally challenged man. Lennie who had the mind of a three-year-old and the body of a giant was a sweet, outgoing guy. Although Lennie never remembered anything, he always remembered the words of his father figure George’s words. One of Lennies most passionate qualities was his love for animals; the way he cared for the touch of soft things made that love even stronger. In Lennie there was a special, passionate, and forgetful man. Lennie, whose brain didn’t develop properly often acted like a small child, yet had the strength of 10 men put together. These characteristics were presented to us by the way he would always ask questions and run around like a young rambunctious kid, although he had the power to kill animals by simply petting them. Lennie was childlike by the way he portrayed his emotion, like running away and crying when yelled at. Even though Lennie never meant any harm to anyone he had more power than he knew what to do with, when trying to stop the wife from screaming, he snapped her neck without even knowing it. In conclusion Lennie was a strong powerful man, even if at heart he was a simple child. The passion Lennie often showed was that of his love of soft things. Lennie couldn’t resist petting and stroking the smooth, lovely beings. Lennie when trying to explain his desire for nice surfaces, to prove he wasn’t crazy said to the wife â€Å" No I ain’t,† â€Å" George says I ain’t. I like to pet nice things with my fingers, sof’ things.† This was 1 of many statements Lennie used to describe this passion. So after al, Lennie who may have often hurt animals and people, never meant for it to happen, it was just his way of trying to show his true love for the species. Although time and time again Lennie was told things, that for any other man would be simple to remember, Lennie constantly forgot. â€Å"I forgot,† Lennie said softly. â€Å"I tried not to forget. Honest to god I did, George.† This was a close resemble to the constant reply heard most from Lennie. Although there was one thing Lennie always remembered and that was the stories and answers that came from George.

Course Reflection

At the beginning of this course, I was a little bit scared because it was my first online class. I almost considered dropping the course, but now I can’t believe I am at the end of it. I found this course very interesting and productive. In the first instance, I think the syllabus, which is an outline of course of study, a summary or the list of topics of a course or lectures that student’s collect from their teachers perfectly explained everything regarding the course ranging from the book requirement to the grading system.Nevertheless, I sometimes get nervous when there is not enough information but this is usually outside the class environment. I also did not have to worry about MLA format, because the sample for each assignment was always on a Blackboard. Moreover, I learned new information on MLA format and online research. I am sure that these skills that I have acquired will be of invaluable help to me in the future. Similarly, I enjoyed reading during this class . I think it was the purpose of our instructor to make this course more interesting and exciting by giving out such famous books for the class.Even though I read these books before, I enjoyed them better when I went over them again. In my opinion, the course was great. Our professor minimized students’ worries and inconveniences by providing numerous and well organized information. I think this is important for any class most especially for online classes. Today, as I engage my cerebral neurons in the pensive thoughts of those sweat experiences, the fascinating endearment and the academic fun derived from my online course without the losing my focus, it corrects my previous notion that there cannot be serious academic work in the atmosphere where there is some fun.

Change Management Assignment

Why did the managers at the two organizations have different ethical stances towards their customers? (Hint go to J&J’s website and look at its Code of Ethics)? The key reason of two organizations having different ethical stances towards their customers appears to be that J&J’s managers believed in their company’s ethical values, so that when confronted with an ethical dilemma as in 1982, they consistently followed the credo’s rules when making business decisions. Johnson & Johnson moved immediately to protect the public even though there was little chance that any other supplies of Tylenol were contaminated and the fact that their product was defective and dangerous. At DC in contrast, managers had been just â€Å"going through the motions. † When push came to shove, they protected their own interests and those of their companies in illegal ways. Dow Corning’s managers postponed action and, to safeguard the profits of their company, but they paid the price. Within months of its decision to pull Tylenol from store shelves, however, J&J regained its status as leader in the painkiller market and has since increased its market share because of its enhanced reputation for being a highly ethical company. The behavior of Dow Corning (DC) managers seemed out of character to many people. They had widely publicized and well-developed internal ethics rules that were supposed to reign in and prevent unethical behavior. When confronted with a crisis, their ethics systems did not prevent either company’s managers behaving unethically and illegally. Johnson and Johnson (J&J) also had a system of ethical rules in place. At its center is a credo describing its ethical stance toward customers, employees, and other groups. Outline a series of steps Dow Corning’s directors and managers should have taken to have prevented this problem? Dow Corning’s directors and managers should have taken series of following steps to have prevented this problem: * They should examine the nature of ethics and the source of ethical problems. * They should have had some strong internal ethical system in place to help guide them in making decisions. Had they had a system like J&J, this would have never happened. Dow Corning’s directors and managers should have immediately moved to protect the public / stakeholder interest * They should define rules or guidelines that companies can use to decide whether a specific business decision is ethical or unethical These rules include utilitarian, moral rights, justice, and practical rules, * They should examine the legal environment of business and describe the many kinds of laws, rules and regulations that must be followed, both at home and abroad, if a company is to do business in an honest and ethical way since ethics plays in shaping the practice of business and the life of a people, society, and nation.

Customer Relationship Management – Study Material

Customer Relationship Management â€Å"Customer relationship management is a comprehensive strategy and process of acquiring, retaining and partnering with selective customers to create superior value for the company and customers†. Importance of CRM * Identifying customer needs. * Identifying untapped business potential. * Identify strong & weak points of suppliers. * Benchmarking to achieve global excellence. * Help in rediscovering the customers and understanding them * Identify field requiring new technology and development. * Provide feedback to the suppliers on its total operations. Action plan to make organization customer centric. Goals of CRM * Build long term and profitable relationship with suitable customers. * Getting closer to those customers at every point of contact with them Enablers for the growth of CRM (Pg : 17-20 in the pdf you sent) * Emergence of service economy. * Global orientations of business. * Emergence of market economy. * Aging population of econ omically advanced economies. Criticality of Customer relationship * Non traditional competition * Market Maturity * Misalignment between revenue & profitSchools of Thoughts on CRM 1. Anglo Australian Approach – Explains relationship marketing as a Confluence (meaning : process of merging) of Quality management, customer relationship economics and service marketing concepts. 2. Nordic Approach – Explains relationship marketing as a Confluence of interactive theory, customer relationship economics and service marketing concepts. 3. North American approach – â€Å"Contrast† Organizations environment decides the relationship between buyer and seller. Fig : Nordic Approach Fig : Anglo Australian approachBrand Relationship Management – is as the process of establishing, maintaining and developing relationship between brand and its consumers. BRM Process Brand Loyalty – defined as the customers commitment to the brand and make repurchase over time. Ladder of Loyalty 1. Partner – An advocate who is actively involved in decisions of the company. 2. Advocate – A supporter who proactively works to improve the products & services of company. 3. Supporter – A client becomes a supporter when he is satisfied with the offering and refers to friends. 4. Client – A customer who make repeat purchases . Customer – A prospect who get attracted by the offerings and buy the product or service. 6. Prospect – Is a target, a possible customer. Learning about customers 1. Knowledge acquisition 2. Customer differentiation Customization of Marketing Mix 1. Product 2. Price 3. Place 4. Promotion 6 Types of Markets or Marketers * Customer market * Referral market * Influence market * Recruitment market * Supplier market * Internal market Misunderstanding of CRM * Database Marketing. * CRM is a marketing process. * CRM is an IT issue. * Loyality scheme. * Can be implemented by any company.Tools & process of C RM Value chain Primary Stage| Customer Portfolio Analysis| Customer Intimacy| Network development| Value preposition development| Manage customer lifestyle| Customer| | | | | | | | Supporting conditions| Leadership & Culture| | | Data & Information Technology| Profitability| | People| | | Process| | Zero Customer Defections * Price defector * Product defector * Service defector * Market defector * Technology defector * Organizational defector Customer Redemption program to reduce defection Step 1: Measure customer redemptionStep 2: Interview formal customers Step 3: Analyze, compile and service data Step 4: Identify switching barriers CRM Framework Red block – Major role Blue block – Minor role Relationship Style| Initiation| Development| Maintainance / Enhancement| Psychological Step| | | | Stwiching|   |   |   | Satisfaction|   |   |   | Trust|   |   |   | Commitment|   |   |   | Loyality|   |   |   | CRM in B2C Market Characteristics of services A. Intangibility – Could not be felt immediately B. Heterogeneity – differences C. Simultaneity – similar quality products offered at same time D.Perishability – shelf life of consumable products or zero inventory. Dimensions of Quality Services I. Reliability II. Assurance III. Tangibility IV. Empathy V. Responsiveness Cost of losing a customer 1. Reduces cash flow for firm in future. 2. New customers cost up to 5 times more. 3. More cost effective for services firm as they discover new traits of customer likes and dislikes. 4. Developed a higher level of loyalty can change more for their products and services. 5. If word of mouth is good, then firms have to spend less on advertisement and spend for attracting new customers.

Marketing Essay Example | Topics and Well Written Essays - 1000 words - 7

Marketing - Essay Example In accordance with the above, for the needs of the particular marketing campaign, the geographic segmentation of the Australian market should be developed as follows: a) emphasis should be given on the urban areas – where the population is significant and where more perspectives exist for new products entering the particular markets, b) as noted in the map of Australia, the urban life is mainly developed in the country’s Eastern regions – where more of the cities are sited; therefore, a priority should be given to the promotion of the particular product in the Eastern regions of Australia; the promotion of the product in the country’s other regions could follow. ... his point of view, the particular product is expected to be welcomed in the Australian market, b) the socioeconomic status of the people in the country’s urban areas – main places of destination for the particular product – could not affect the performance of the product in the Australian market, since the price of the product is rather low, being accessible to people with different levels of income; in any case, the high percentage of people in Australia are of average and high financial status, which means they could easily afford to buy the specific product. The above view is in accordance with that of Wedel and Kamakura (2000) who noted that demographic and lifestyle information can have similar roles in market segmentation (Wedel and Kamakura 2000, 242). 3.3 Psychographic Segmentation In the context of the psychographic segmentation, the Australian market would be reviewed as of the criteria used by locals in order to buy specific products. These criteria wi ll be developed under the influence of the local cultures and ethics but also the average socioeconomic status, which, in the case of Australians, can be characterized as satisfactory. Indeed, most people in Australia have a satisfactory income – the average net wealth of a household in Australia has been estimated to $348,000 – which means, they could easily afford to buy the specific product. Moreover, the involvement in a wide range of activities is a common practice for people in Australia; therefore, their social life is likely to be significant; thus, their look should be good, in the context of the common social patterns. Consumers in Australia would welcome the particular product as it could help them to improve the quality/ health of their hair. At this point, the following issue should be

Major Components and Guidelines for Developing a Master Plan of Essay - 1

Major Components and Guidelines for Developing a Master Plan of Evaluation - Essay Example Mr. Smith; The significant groups of individuals involved are the government of the particular country, the chief executive officer of the institution, the head of curriculum development, student leader among others. It depends on the urgency of the situation; for instance, the CEO will be play the focal role in this process ; hence will be required to connect aptly with other parties especially the government. This is to ensure that the process is legal and follows the policies and rules set aside. The data finding will recorded and analyzed later in regards to the place and individual the data was collected from. In this field only variables data are experienced and ought to relate with one another. The most essential requirement prior to the development of any master plan of evaluation is the compliance to the pre-set rules and regulations governing the nursing sector. This is because these standards boost quality in service delivery and discipline. In addition, this compliance creates confidence of the stakeholders in the nursing fraternity because of the quality of service in nursing and the involvement of the international nursing bodies in the assessment of the compliance of the sector to the set standards. Nurses undergo programs tailored at offering proper training to have delivery of quality service. These programs include the master plan of evaluation in the training. The plan acquaints the nurses with the necessary information regarding the nursing career. For instance, it highlights the areas of the faculty that need evaluation. This includes methods to be employed in the evaluation. The type of people to participate in the process is anchored in the plan. The action plans required to give feedback on the various inferences made with regard to boosting the quality in nursing service delivery. In addition, the master plan evaluation helps in the

The Goldman Sachs Group Essay Example | Topics and Well Written Essays - 750 words

The Goldman Sachs Group - Essay Example The company has expanded to many nations in the world whereby it has opened branches in over 30 countries, that include offices in financial centers in the world, such as United Kingdom, Germany, France, and Japan (New York Times web). Goldman Sach Company, in 2012 bought all the shares belonging to Ariel Reinsurance  that were held by Ariel Holdings Ltd. in addition, in the same year financial period, the company also purchased Dwight Asset Management, a financial firm, from the british based Old Mutual Asset Management. The financial report released by the Goldman Sachs company in april 2012 had good resorts that beat the market analysts’ expectations. the report reflected improved performance in the equity fairs. However, the quarterly profits for the year 2012 was $2.1 billion $0.64billion lower than the previous year’s same period financial report. However, the earnings per share increased by $3.92 which was an improvement from the previous year’s financial earnings per share of $3.55. This was also the same figure that the financial analysts had predicted. However, the company’s revenue fell to $9.95 billion as compared to a year ago where the revenue was $11.89 billion (New Yor k Times web). Goldman Sachs Company reported a $1.56 per share increase in the first quarter of the same year. the company went ahead and paid a bailout it received from Mr Warren E. Buffet, in the financial crisis era who was then granted preference shares in the corporation. The board of governors of the company voted unanimously in the first quarterly to increase the dividend on the common stock to approximately 46 cents in every share held, an increase from the previous quarter’s dividend of 35 cents per share. The company’s financial results were at an all-time high as compared to the last four quarters, but it was down across the board as compared to the last to the previous year. the company however

Digital Economy Essay Example | Topics and Well Written Essays - 3500 words

Digital Economy - Essay Example The paper tells that the use of search engines for e-commerce and digital economy is one which is congruent with specific associations with how individuals respond to Internet use. There are hundreds of search engines which are available, all which are able to categorize and define the specific concepts of websites that are developed. The categorization that takes effect occurs through an algorithm that consists of traffic, keywords and links that are associated with a website. If a website has a strong association with these links, then there is the ability to create a direct connection with higher search engine ranking results. The top search engines used include Google, Yahoo and MSN, all which have over 85% of users that are using the areas to find businesses and e-commerce. For businesses to gain online recognition is also the need to have search engine rankings that make it easier for consumers to find and which add as a gateway for the search engine development which is associ ated with e-commerce. The agenda which businesses are required to find is to find ways to persuade search engines so ranking is increased and development of the search engines is more effective with specific needs. The use of search engines, while creating easier placement and recognition for consumers, is one which also consists of dynamic changes that alter with the placement of search engines. Businesses that are using search engines are required to look at the dynamics and alterations which continue to fluctuate with businesses while understanding a specific way to create and develop relationships to search engines that lead to higher results. An example of this is with tourist destinations in which travelers are directed to an e-commerce portal for the booking of tickets and other alternatives. The main approach is one which is inclusive of synthesizing the information that is available online combined with continuously maintaining the dynamics that are a part of the search eng ines. The dynamics correlate with the newer information which is required for specific destinations and how this alters the placement and information which is placed on search engines. The use of search engines and the gateways used by businesses then become based not only on the basic placement but also working with the dynamic structure of evolving information that is online to create the best responses from search engine rankings and expected results (Pan et al, 2010: 365). Growth of Search Engines for Online Business The amount of Internet access which individuals have is continuing to grow each year and is dominating the market with those who are interested in accessing information and different businesses. Denmark, Sweden, Norway and the UK are leading the online business trends with over 90% of individuals which have the Internet and regularly access